As you scroll through social media, sometimes a post will pop out as relevant, needed, or useful to save for later. But social media platforms can be impossible to search. We have collected together all of the posts created over several years, and made them easier for you to find just what you are looking for. So if you kind of remember one and want to find it, or you are simply looking for inspiration, use the search to search through the library of key content and guidance!
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It’s not what you say, it’s how you say it
It might sound good to those 'in the know' to use the acronyms and terms of your industry but to your customers, it's gobblededook. Using them to colleagues or peers…
Less Pressure, More Interest
Elevator pitches fail when they are focused on getting the person to buy from you, when you know that very few people like being 'sold' to. Instead, think of your pitch as the invitation to…
Knowing When To Pitch
You are standing eye to eye with your ideal client. But you are at a child's birthday party and they are currently asking you where the napkins are. This is not a 'seize the moment' type of opportunity. It is a 'tell them…
The Power of Focus In First Impressions
You can expand your business to offer many different products and services. But you don't have to talk about them all at once. When introducing yourself to someone new…
Getting Your Emotions Across
The first stage of creating an elevator pitch is emotion - how do you want people to feel? Do you want them to get a taste of your personality?…
Growing Organically
Organic growth of your startup has many benefits: Full control of vision and strategy…
Profit Can Be Purposeful
Is the point of business still to make as much money as possible? Talking to the startups of today, not so much. There is now far more of a…
Your Long Term Goals
What is the point of your business?
When you start up it is easy to get distracted in the 'game' of startup - how fast can you get investors, how quick can you get…
Limited Company or Sole Trader?
In the UK, you typically choose between these two types of business formation and will often ask which is best? This is one of the most regular questions I get asked and one of the biggest myths…
Size Doesn’t Matter As Much As You Think It Does
There are a lot of suggestions for #startups that used to be really important - and now just aren't. Making your business look bigger and more impressive than you truly are is one…
Friends and Family Do Not Support Your Business
And you don't really want them to, either. While you start, run and grow your business, you need…
Taking Business ‘Role Models’ Too Far
You can have people that you admire and respect as fellow business owners - a lot of your inspiration and motivation may come from…
Hidden Traps In Agreements
Thinking like a business, not a consumer. Sole traders or micro businesses are caught between two identities - there is individual you, and…
Finding Your Customers
Not everyone is your customer. That privilege is reserved for only those who really understand you, who get you…
CRM System
Pro-tip: A critical sign of #growing
as a business is when your email folder and filing system is slowing you down. At first, it makes sense - keep every email…
The Importance of Annual Reviews
You probably take your car for an MOT check every year, right? You need to be doing the same thing with your business. Well, kind of anyway. No matter what size your business is, carrying out an annual review can help you to…
“But what is it you do?”
"But what is it you DO?" I get asked this question a lot. Mainly by people who see my social media and they resonate towards my views, attitudes or approaches….