As you scroll through social media, sometimes a post will pop out as relevant, needed, or useful to save for later. But social media platforms can be impossible to search. We have collected together all of the posts created over several years, and made them easier for you to find just what you are looking for. So if you kind of remember one and want to find it, or you are simply looking for inspiration, use the search to search through the library of key content and guidance!
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Don’t Expect Certainty
How many sales are you going to make in your first year? How long's a piece of string? Let's be clear - everything in your first year in business is a guess at best. You are brand new to the marketplace and…
You’re the only thing holding you back
Everyone doubts themselves at some point in their lives, but how you handle it is what defines you. The most effective ways to tackle self-doubt are to…
It’s not what you say, it’s how you say it
It might sound good to those 'in the know' to use the acronyms and terms of your industry but to your customers, it's gobblededook. Using them to colleagues or peers…
What Ties All of My Work Together
I am at heart a strategist. I look at the world and look for structure, meaning and sense. Once I have this, I can then adapt and move things around to create the structure that will help…
Less Pressure, More Interest
Elevator pitches fail when they are focused on getting the person to buy from you, when you know that very few people like being 'sold' to. Instead, think of your pitch as the invitation to…
Knowing When To Pitch
You are standing eye to eye with your ideal client. But you are at a child's birthday party and they are currently asking you where the napkins are. This is not a 'seize the moment' type of opportunity. It is a 'tell them…
The Power of Focus In First Impressions
You can expand your business to offer many different products and services. But you don't have to talk about them all at once. When introducing yourself to someone new…
Who Are You Thankful For?
Thank you. Sometimes it is #thanks for helping me get my grant to grow my business. Sometimes, thanks for supporting me to get my first…
Getting Your Emotions Across
The first stage of creating an elevator pitch is emotion - how do you want people to feel? Do you want them to get a taste of your personality?…
All Businesses Need Support
A reminder that business owners need support and advice, whether business is good or bad. Going well? How to take it further. Going bad?…
Your Customer Experience
Process is such a boring word. So let's change it up. How does 'customer experience' sound? Spoiler - they are the same thing. How your customer…
Growing Organically
Organic growth of your startup has many benefits: Full control of vision and strategy…
Creating Your Business Strategy
So, you’ve got a great idea for a business and you’re pretty sure that there’s a market for what you’re planning to offer, but what’s next? Before you go any further it’s absolutely crucial that you…
Find Your Voice
No-one has the right way to succeed at business. Because there is no 'one' way to do it. You can read all of the interviews, listen to all of the podcasts from those who…
Avoid Being Blindsided
What's the worse that could happen? That you are blindsided by an issue you should have seen coming. Running a business is high stakes and you have to…