Less Pressure, More Interest

Elevator pitches fail when they are focused on getting the person to buy from you, when you know that very few people like being 'sold' to.

Instead, think of your pitch as the invitation to a longer conversation.

It explains why they may be interested in what you do.

It explains the benefits that you could generate for them.

Most importantly, it should ask nothing of them other than the 20 seconds of time it takes to finish the sentence.

The ability for them to simply walk away is the secret to your success.

Why?

Because it gives them space to think.

It gives them permission to just digest what you have told them.

And it shows you are so confident in what you do that you will not try to close a sale before they want you to.

All of this may encourage them to ask more questions, ask for more details, check out your website.

The best way to sell? Don't. Just connect.