Is the point of business still to make as much money as possible?
Talking to the startups of today, not so much.
There is now far more of a collaboration between commercialisation and social impact.
Can a business deliver social change?
And should it?
There is a constant tension between the 'infinite game' of business, where the focus is to continue to grow and increase revenue constantly, and the 'infinite game' of contribution, where a business is in a unique position to change the world for the better by investing in people, regions and industries that support the growth of society.
Too often, these are seen as opposites - but increasingly, startups are coming along and seeing a way to be commercially successful whilst making the world a better place.
Profit can be purposeful.
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