Profit Can Be Purposeful

Is the point of business still to make as much money as possible?

Talking to the startups of today, not so much.

There is now far more of a collaboration between commercialisation and social impact.

Can a business deliver social change?

And should it?

There is a constant tension between the 'infinite game' of business, where the focus is to continue to grow and increase revenue constantly, and the 'infinite game' of contribution, where a business is in a unique position to change the world for the better by investing in people, regions and industries that support the growth of society.

Too often, these are seen as opposites - but increasingly, startups are coming along and seeing a way to be commercially successful whilst making the world a better place.

Profit can be purposeful.