Your Customer Experience

Process is such a boring word.

So let's change it up.

How does 'customer experience' sound?

Spoiler - they are the same thing.

How your customer experiences your business is exactly driven by the processes you take them through.

Inside and outside your business.

A great product can be spoiled by late delivery.

Customer feedback can include "Took ages to get my question answered"

Suppliers can avoid working with you because you don't clear their invoices, meaning you have no stock to sell.

How you do business dictates how well your business does.

Challenges with visibility, demand, funding - can all happen because you don't understand how your business works.

Do your process accurately support the type of experience you want your customer to have?