Startups are our babies, aren’t they?

Startups are our babies, aren’t they?


🐣We feel protective over them.

🐣We want them to succeed no matter what.

🐣 And we’re rarely the ones to admit that they’ve got faults.

When you’ve got so much passion for your business, it’s natural to consider it a personal extension of yourself.

But that mindset is mostly useless.

We should be thinking logically and strategically about our startups. With a ‘business brain’, not our ‘personal brain’.

Switching to this new mindset can be difficult for founders - especially if they’re already a few years in and feel very close to their project.

Strategic thinking requires practice and long-term commitment.

And ironically, taking a step back from your business could be the best thing for it.

———

Building a business is easier when you don’t do it alone.

Ready to take your next step as a founder?

Join our Adviser In Your Pocket community and get the guidance and support that keeps you moving.

✨ Become part of the community

Or, if you’re ready for clarity and want dedicated time to reset, refocus, and level up your business, then invest in a space designed to help you think bigger.

👉 Explore the Founders Retreat

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I’ve advised lots of founders in how to bootstrap