Using Your Strategy

Your customers have access to all of your strategy.

That is, if you have used internet searches and social media to help you run your business.

Those adverts you saw about making 7 figures in your business, or the hacks you can use to grab people's attention and email address - they see them too.

They can see behind the same curtain - and so the strategies work less effectively.

If you know the magic trick, it's less special, right?

There is some great advice out there, but you need to do two things to it to make it as powerful as they claim.

First, choose what you listen to wisely.

Look for advisors or expert information who resonate with in your way of thinking and general vibe.

If you find yourself holding your nose to use their strategy - don't do it.

Second, you must personalise the information.

What does your business look like?

How can your business use that strategy?

Which bits of the advice work really well and which need to be dropped because they don't fit with your business model?

This way, even if potential customers can see a technique you are using, they are less likely to mind, because so much more of the experience is in congruence with you and your brand.